Event Promoting
Promotional Power from Within
Paul is technically “the organizer” but he’s not in charge of promotion. Promotion is someone else’s job. Clearly though he has oversight for the area and a tremendous amount of interest. Let’s face it, as organizer he can plan and organize a remarkable event, but if ultimately it is poorly attended, his hard work (and major investments in programming) will be underappreciated. AND without … [Read More...]
7 Steps to REALITY in Event Promotions
Many events are organized and produced by volunteers, hobbyists, and a string of paid or trade contractors operating in small niches or silos. And…regardless of how great the cause or exciting the theme, there are always a lot of distractions. It’s called Life! Whether the distractions are day jobs and family or conflicts and time warps the results are often the same: Fewer visitors than … [Read More...]
Liar, Liar Pants on Fire
Why is it that so many events claim to be about raising money for worthy causes, but don’t actually distribute more than a token amount? Are they liars or failures? I think the determination is simple, but you guys decide for yourself. If organizers are planning from the beginning to co-op the public’s goodwill toward a worthy cause and to coax community support for their own event … [Read More...]
Getting Volunteers Involved in Promotions
Volunteers make passionate fans. They are often emotionally involved with your subject matter or your charitable causes and are therefore, well-positioned to be major influencers for the event. They have large personal and professional networks of their own and now with social media tools...a platform for their voice! Some practical goals for this unique group of influence are... Directing traffic … [Read More...]
Developing the Communication Plan
……Part 3 in the Beyond the Press Release series Hopefully, you’ve built a strong list of groups of influence (key publics) for your event and established some serious expectations (goals) for each specific group. I promise you that these groups are going to be big help in reaching your event’s ideal targets, so it’s critical to reach out to each of them in meaningful ways. Develop … [Read More...]
Know Your Groups of Influence
……Part 2 in the Beyond the Press Release series When you are promoting a large-scale community event, there are lots of people who can help you get the word out about your event. So let’s get organized about it. Make a list of all the groups you should be talking to. Think in terms of anyone who may have an interest or a stake in the success of your event? Who can help you influence … [Read More...]
Beyond the Press Release
In the event industry, we think of Public Relations mainly as publicity --we call it PR for short. All too often, event PR efforts amount to acquiring a small local media list and dribbling out the obligatory press releases to announce our event. All the while hoping this minimal effort will generate extreme interest on the part of the media, causing them to write about our events profusely, and thereby … [Read More...]
Bake a Bigger Pie
The primary function of the event organization is to bake a bigger-better pie. In other words, the organizing committee essentially gathers-up all the choice ingredients and converts them into something bigger and better ---A yummy event pie! This concept is one of those absolute truths in the event community regardless of how proceeds are distributed --whether you’re a charity or for-profit … [Read More...]
