Many events are organized and produced by volunteers, hobbyists, and a string of paid or trade contractors operating in small niches or silos.
And…regardless of how great the cause or exciting the theme, there are always a lot of distractions. It’s called Life! Whether the distractions are day jobs and family or conflicts and time warps the results are often the same:
- Fewer visitors than hoped for,
- Less revenue than expected from all profit centers,
- Inadequate proceeds to distribute to worthy causes, and
- Increased sustainability risks that put your event’s future at stake
Improve your odds of getting great results by developing and implementing a strategic promotions plan for your big event. I recommend a REALITY based approach that will help rally the troops around the right stuff!
- Establish a plan that is completely RELEVANT to your goals and the purpose of your event.
- Your selling system will be more EFFICIENT if you take an inventory of all your event assets and put them to work helping you sell more tickets.
- Make sure that all of your promotional tactics are ALIGNED for maximum return on investment.
- LEVERAGE is critical for tapping into the synergy inherent in all of your event income streams.
- Being genuinely INSIGHTFUL about event marketing will position your organization as a trusted community partner.
- Attracting your ideal TARGETS can simplify your marketing immensely.
- Getting to YES, with adequate frequency is what it’s all about, so concentrate on your best channels of opportunity, measure what matters, and celebrate success!
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About Linda Sparks
